Does game company PR influence media coverage? (Hint: the answer is yes.)
August 09, 2007
Gamasutra's latest feature piece is written by 1Up's Shawn Elliott and Robert Ashley.
They (Rockstar Games) went so far as to track seemingly pointless personal details of some writers. “Hilariously, we even had a list of journalist preferences: Likes cake, married, went to school at Indiana U. Shit like that,” says Zuniga. “It was a weird f*cking place to work.” (Todd Zuniga, former Rockstar PR rep)